Project Overview
Background & Challenge
Research & Insights
Design Goals
Design Process
Wireframes
Final Solution
Outcome & Impact
Reflection
Role: UX/UI Designer
Timeline: 6 weeks
Team: 1 Product Manager, 2 Developers, 1 Marketing Lead
Tools: Figma, Miro, Google Analytics
Overview:
I designed a landing page for an AI SaaS startup to introduce their new AI Agent service. The goal was to help new visitors quickly understand the product’s value and encourage trial sign-ups through a clear, user-friendly experience.
Project Overview
Background & Challenge
Research & Insights
Design Goals
Design Process
Wireframes
Final Solution
Outcome & Impact
Reflection
Role: UX/UI Designer
Timeline: 6 weeks
Team: 1 Product Manager, 2 Developers, 1 Marketing Lead
Tools: Figma, Miro, Google Analytics
Overview:
I designed a landing page for an AI SaaS startup to introduce their new AI Agent service. The goal was to help new visitors quickly understand the product’s value and encourage trial sign-ups through a clear, user-friendly experience.
Project Overview
Background & Challenge
Research & Insights
Design Goals
Design Process
Wireframes
Final Solution
Outcome & Impact
Reflection
Role: UX/UI Designer
Timeline: 6 weeks
Team: 1 Product Manager, 2 Developers, 1 Marketing Lead
Tools: Figma, Miro, Google Analytics
Overview:
I designed a landing page for an AI SaaS startup to introduce their new AI Agent service. The goal was to help new visitors quickly understand the product’s value and encourage trial sign-ups through a clear, user-friendly experience.
(04 Process)
(04 Process)
How we work
How we work
Our process ensures deep understanding of your mission, your market, and your potential for positive disruption.
Our process ensures deep understanding of your mission, your market, and your potential for positive disruption.
1. Understand
Understand the problem space through stakeholder interviews, market research, and user context exploration.
1. Understand
Understand the problem space through stakeholder interviews, market research, and user context exploration.
2. Research
Conduct user interviews, surveys, and competitor analysis to uncover user needs, behaviors, and pain points.
2. Research
Conduct user interviews, surveys, and competitor analysis to uncover user needs, behaviors, and pain points.
3. Define
Synthesize insights into personas, journey maps, and clear problem statements. Prioritize features and success metrics.
3. Define
Synthesize insights into personas, journey maps, and clear problem statements. Prioritize features and success metrics.
3. Ideate
Generate ideas via sketching, wireframing, and information architecture. Explore multiple solutions before narrowing down.
3. Ideate
Generate ideas via sketching, wireframing, and information architecture. Explore multiple solutions before narrowing down.
3. Design
Create high-fidelity mockups and interactive prototypes, ensuring visual consistency, accessibility, and brand alignment.
3. Design
Create high-fidelity mockups and interactive prototypes, ensuring visual consistency, accessibility, and brand alignment.
4. Test & Iterate
Run usability tests, analyze feedback and data, and refine the design before handoff
4. Test & Iterate
Run usability tests, analyze feedback and data, and refine the design before handoff
Kaycee
Kaycee
Background & Challenge
Background & Challenge
Our process ensures deep understanding of your mission, your market, and your potential for positive disruption.
Our process ensures deep understanding of your mission, your market, and your potential for positive disruption.
The client, an AI SaaS startup, needed a landing page to showcase its AI Agent service in a simple and compelling way.
Business Need: Build trust and drive conversions for a new AI service.
Target Users: Tech-savvy professionals curious about AI solutions.
Main Challenge: Communicate complex features clearly without overwhelming users in a limited one-page layout.
The client, an AI SaaS startup, needed a landing page to showcase its AI Agent service in a simple and compelling way.
Business Need: Build trust and drive conversions for a new AI service.
Target Users: Tech-savvy professionals curious about AI solutions.
Main Challenge: Communicate complex features clearly without overwhelming users in a limited one-page layout.
The client, an AI SaaS startup, needed a landing page to showcase its AI Agent service in a simple and compelling way.
Business Need: Build trust and drive conversions for a new AI service.
Target Users: Tech-savvy professionals curious about AI solutions.
Main Challenge: Communicate complex features clearly without overwhelming users in a limited one-page layout.
Kaycee
Kaycee
Research & Insights
Research & Insights
Our process ensures deep understanding of your mission, your market, and your potential for positive disruption.
Our process ensures deep understanding of your mission, your market, and your potential for positive disruption.
Methods
Competitive analysis of 3 AI SaaS landing pages
Review of analytics from previous campaign pages
Methods
Competitive analysis of 3 AI SaaS landing pages
Review of analytics from previous campaign pages
Methods
Competitive analysis of 3 AI SaaS landing pages
Review of analytics from previous campaign pages
Competitive analysis
Competitive analysis
Why I choose these 3 AI SaaS products
Lovable
One of the fastest‑growing AI SaaS startups, known for its emotionally engaging and visually bold landing page. It represents a best‑practice example of storytelling and brand personality in this space.
Lovable
One of the fastest‑growing AI SaaS startups, known for its emotionally engaging and visually bold landing page. It represents a best‑practice example of storytelling and brand personality in this space.
Lovable
One of the fastest‑growing AI SaaS startups, known for its emotionally engaging and visually bold landing page. It represents a best‑practice example of storytelling and brand personality in this space.
Bolt
Popular among developers, offering a highly flexible and technical landing experience. It illustrates how developer‑oriented SaaS products handle onboarding and CTA design.
Bolt
Popular among developers, offering a highly flexible and technical landing experience. It illustrates how developer‑oriented SaaS products handle onboarding and CTA design.
Bolt
Popular among developers, offering a highly flexible and technical landing experience. It illustrates how developer‑oriented SaaS products handle onboarding and CTA design.
Databutton
Positioned toward non‑technical users, with an approachable UI and end‑to‑end app‑building workflow. It highlights how beginner‑friendly UX design can broaden market reach.
Databutton
Positioned toward non‑technical users, with an approachable UI and end‑to‑end app‑building workflow. It highlights how beginner‑friendly UX design can broaden market reach.
Databutton
Positioned toward non‑technical users, with an approachable UI and end‑to‑end app‑building workflow. It highlights how beginner‑friendly UX design can broaden market reach.
Kaycee
Kaycee
Insights
Insights
Users want to see how the AI works, not just read about it.
Users want to see how the AI works, not just read about it.
First impressions, 30 seconds is the average decision time.
First impressions, 30 seconds is the average decision time.
A clear CTA is more effective than multiple scattered ones.
A clear CTA is more effective than multiple scattered ones.
Social proof strengthens conversion. Testimonials, user stories, and recognisable logos of clients/partners help reduce hesitation.
Social proof strengthens conversion. Testimonials, user stories, and recognisable logos of clients/partners help reduce hesitation.
Mobile experience is critical, Over 60% of SaaS traffic comes from mobile; responsive design and fast load times directly affect conversion.
Mobile experience is critical, Over 60% of SaaS traffic comes from mobile; responsive design and fast load times directly affect conversion.
Consistency builds trust. Use cohesive design elements, colors, and tone across sections to avoid confusion.
Consistency builds trust. Use cohesive design elements, colors, and tone across sections to avoid confusion.
Kaycee
Kaycee
Design Goals
Design Goals
Kaycee
Kaycee
Wareframes
Wareframes
Our process ensures deep understanding of your mission, your market, and your potential for positive disruption.
Our process ensures deep understanding of your mission, your market, and your potential for positive disruption.
Kaycee
Typology
Typology
Our process ensures deep understanding of your mission, your market, and your potential for positive disruption.
Our process ensures deep understanding of your mission, your market, and your potential for positive disruption.
&
&
Neue Haas Grotesk
Display Pro
Neue Haas Grotesk
Display Pro
Urbanist
Urbanist
Montserrat Alternates
Montserrat Alternates
H1 Heading1
H1 Heading1
Neue Haas Grotesk Display Pro 75bold/64px/113%
Neue Haas Grotesk Display Pro 75bold/64px/113%
H2 Heading2
H2 Heading2
Neue Haas Grotesk Display Pro 65bold/64px/113%
Neue Haas Grotesk Display Pro 65bold/64px/113%
H3 Heading3
H3 Heading3
Neue Haas Grotesk Display Pro 55 regular/55px/120%
Neue Haas Grotesk Display Pro 55 regular/55px/120%
H4 Heading4
H4 Heading4
Neue Haas Grotesk Display Pro 30 regular/30px/120%
Neue Haas Grotesk Display Pro 30 regular/30px/120%
B1 Body1
B1 Body1
Urbanist Semibold/20px/150%
Urbanist Semibold/20px/150%
B2 Body2
B2 Body2
Urbanist Regular/16px/150%
Urbanist Regular/16px/150%
B3 Body3
B3 Body3
Urbanist Light/18px/180%
Urbanist Light/18px/180%
Button1
Button1
Urbanist Bold/16px/100%
Urbanist Bold/16px/100%
Button2
Button2
Urbanist Semibold/20px/100%
Urbanist Semibold/20px/100%
Tag1
Tag1
Montserrat Alternates Regular/96px/100%
Montserrat Alternates Regular/96px/100%
Tag2
Tag2
Montserrat Alternates Semibold/20px/100%
Montserrat Alternates Semibold/20px/100%
#8338EC
#B923FF
#B923FF
#8338EC
#B923FF
#8338EC
#60FF70
#000000
#616161
#F1F1F1
#FFFFFF
Kaycee
Kaycee
Preview
Preview
Our process ensures deep understanding of your mission, your market, and your potential for positive disruption.
Our process ensures deep understanding of your mission, your market, and your potential for positive disruption.
Navigation Clarity
Navigation Clarity
Users can find key sections easily
Users can find key sections easily
8.5
8.5
Accessibility
Accessibility
Keyboard navigation and color contrast
Keyboard navigation and color contrast
9.0
9.0
Responsiveness
Responsiveness
Works well on mobile/tablet
Works well on mobile/tablet
9.7
9.7
Readability
Readability
Text size and hierarchy |
Text size and hierarchy |
8.4
8.4
Visual Engagement
Visual Engagement
Use of animation, motion, and space
Use of animation, motion, and space
6.8
6.8
Intuitiveness
Intuitiveness
How easy to use for new users
How easy to use for new users
8.7
8.7
Emotional Impact
Emotional Impact
Does it feel inspiring or memorable
Does it feel inspiring or memorable
8.8
8.8
Navigation Clarity
Navigation Clarity
Users can find key sections easily
Users can find key sections easily
6.7
6.7
Accessibility
Accessibility
Keyboard navigation and color contrast
Keyboard navigation and color contrast
7.0
7.0
Responsiveness
Responsiveness
Works well on mobile/tablet
Works well on mobile/tablet
9.7
9.7
Readability
Readability
Text size and hierarchy |
Text size and hierarchy |
8.0
8.0
Visual Engagement
Visual Engagement
Use of animation, motion, and space
Use of animation, motion, and space
6.0
6.0
Intuitiveness
Intuitiveness
How easy to use for new users
How easy to use for new users
8.8
8.8
Emotional Impact
Emotional Impact
Does it feel inspiring or memorable
Does it feel inspiring or memorable
6.8
6.8
Navigation Clarity
Navigation Clarity
Users can find key sections easily
Users can find key sections easily
7.8
7.8
Accessibility
Accessibility
Keyboard navigation and color contrast
Keyboard navigation and color contrast
9.0
9.0
Responsiveness
Responsiveness
Works well on mobile/tablet
Works well on mobile/tablet
9.7
9.7
Readability
Readability
Text size and hierarchy |
Text size and hierarchy |
6.0
6.0
Visual Engagement
Visual Engagement
Use of animation, motion, and space
Use of animation, motion, and space
8.9
8.9
Intuitiveness
Intuitiveness
How easy to use for new users
How easy to use for new users
8.7
8.7
Emotional Impact
Emotional Impact
Does it feel inspiring or memorable
Does it feel inspiring or memorable
9.8
9.8
Navigation Clarity
Navigation Clarity
Users can find key sections easily
Users can find key sections easily
9.8
9.8
Accessibility
Accessibility
Keyboard navigation and color contrast
Keyboard navigation and color contrast
9.0
9.0
Responsiveness
Responsiveness
Works well on mobile/tablet
Works well on mobile/tablet
6.7
6.7
Readability
Readability
Text size and hierarchy |
Text size and hierarchy |
9.7
9.7
Visual Engagement
Visual Engagement
Use of animation, motion, and space
Use of animation, motion, and space
9.8
9.8
Intuitiveness
Intuitiveness
How easy to use for new users
How easy to use for new users
9.8
9.8
Emotional Impact
Emotional Impact
Does it feel inspiring or memorable
Does it feel inspiring or memorable
8.8
8.8
Navigation Clarity
Navigation Clarity
Users can find key sections easily
Users can find key sections easily
6.0
6.0
Accessibility
Accessibility
Keyboard navigation and color contrast
Keyboard navigation and color contrast
7.0
7.0
Responsiveness
Responsiveness
Works well on mobile/tablet
Works well on mobile/tablet
8.7
8.7
Readability
Readability
Text size and hierarchy |
Text size and hierarchy |
8.9
8.9
Visual Engagement
Visual Engagement
Use of animation, motion, and space
Use of animation, motion, and space
7.8
7.8
Intuitiveness
Intuitiveness
How easy to use for new users
How easy to use for new users
9.0
9.0
Emotional Impact
Emotional Impact
Does it feel inspiring or memorable
Does it feel inspiring or memorable
6.0
6.0
Scroll down
Scroll down
(04 Process)
How we work .
Our process ensures deep understanding of your mission, your market, and your potential for positive disruption.
1. Discover
We dive deep into your mission, market, and potential to ignite positive change in your industry.
1. Discover
We dive deep into your mission, market, and potential to ignite positive change in your industry.
2. Plan
We craft strategic frameworks that transform your environmental passion into compelling visual stories.
2. Plan
We craft strategic frameworks that transform your environmental passion into compelling visual stories.
3. Build
We channel our expertise to create visuals that amplify your impact and inspire action.
3. Build
We channel our expertise to create visuals that amplify your impact and inspire action.
4. Launch
We launch your transformed brand presence with the creative power to drive real change in the world.
4. Launch
We launch your transformed brand presence with the creative power to drive real change in the world.
Use AI to find and manage your business. No-Coding Platform for All Web Applications.
Use AI to find and manage your business. No-Coding Platform for All Web Applications.
Kaycee
Preview
Preview
Our process ensures deep understanding of your mission, your market, and your potential for positive disruption.
Our process ensures deep understanding of your mission, your market, and your potential for positive disruption.
